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Business brain

When Aristotle Onasis arrived in New York for the first time he was penniless.

Needing to make money fast, he got a job as a night watchman which paid double time. No big deal so far. Where Aristotle was really clever was in renting out his room overnight to a friend, thereby being paid rent whilst he was at work and sleeping in his room during the day.

For most of us being paid once for our time is good going – but Aristotle was paid three times for the same period. Unsurprisingly, thinking like this led him to create a shipping empire and become one of the wealthiest men in the world.

This workout helps us to start thinking like Aristotle, not the ancient philosopher, but the modern magnate.


In 90 minutes you will have

Developed a nose for spotting opportunities with bottom line benefits.

Gained the know-how to evaluate ideas using your commercial filter.

Practiced using tools to convert nice ideas into money-making propositions.

Find out how to put yourself in the right place for a commercially attractive opportunity.

What happens next?

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Who else uses The Mind Gym?

Marks and Spencer

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