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Complex selling

You are trying to sell to a group of people. A committee, an organisation, a family. But it seems that as soon as one of them wants to buy what you’re selling, the others do not.

The range of conflicting agendas, priorities and personalities can make it seem like you need a magician and a faith healer to help out. However, it needn’t be that desperate.

With focused preparation and the right strategy you stand a much better chance of finding a way through the maze of conflicting needs and varying priorities to land the sale. And once the group agrees, it’s very unlikely that they will go back on their word, or anyone else will get in there to steal your deal.

This workout suggests how to prepare and develop a strategy that will increase your chances of selling to any group, however dysfunctional.


In 90 minutes you will have

Considered the different types of buyer, where they are coming from and therefore what they want from your offer.

Identified the information you don't know and therefore what you need find out.

Spotted the different buyers motivations, reactions and crucially the amount of influence they have over the final decision to buy.

Planned what action you need to take in order to make your own complex sale.

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