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Finding the pearls

Having the idea of proposing marriage carries virtually no risk. Actually going ahead with it, however, has significantly greater implications.

The most dangerous part of creative thinking is not coming up with the ideas but deciding with one(s) to go with. This is the part of creative thinking that is most frequently by-passed.

Just because we have created an exciting sounding corporate vision at an away-day doesn’t mean that it is the right one for the team or business. Equally, a theme for a surprise party may have made us all laugh over supper but would be a disaster if we put it into practice.

Effective evaluation is an acquired skill that is as much part of creative problem solving as idea generation and the element that usually makes the difference between success and slip-up.

Learn to find the pearls and you will know when to buy the diamond.


In 90 minutes you will have

Learnt about and used techniques to evaluate ideas.

Understood where evaluation sits in the innovation process.

Become familiar with levels of evaluation criteria.

Constructed an evaluation matrix.

Become familiar with key factors in an idea's success.

What happens next?

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